Wingstop’s Chicken Sandwich Split

Wingstop entered the Chicken Sandwich game three years late, with everyone already settled into a favorite. But who wants to settle when you can try the hottest new thing on the block? So, we encouraged a very public mass breakup.

***Silver Addy - Online/Interactive Campaign***

***Silver Effie - New Product Introduction***

***The One Show 2023 Shortlist - Social Media & Digital Marketing***

***ARF David Ogilvy Awards - Finalist***

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