Sparkd’ by Dunkin’
To launch Dunkin’s first ever energy drink, we tapped into a new kind of energy that isn’t seen in the category. Arguably the best kind of energy. Energy for the fun of it.
For the OLV, we wanted the visuals to represent how you feel after a sip of Sparkd’.
For our radio, we tapped into the Tiktok trend of DJs putting ridiculous things before a beat drop…even an ad.