Wisconsin for Brits
In 2019, the country that had the most overseas travelers to the US was the UK at 12.2%. Traveling to NYC, Hollywood, and Miami for their American experience.
However, to experience the true America, you have to go to Wisconsin, the perfect microcosm of American culture.
To highlight the language and accent quirks, we created the first audio dictionary for Wisconsin slang on Instagram.
Taking inspiration from this local Glasgow cone head tradition, we would place Cheeseheads on UK statues.
Art Direction: Naomi Frankel